BUSINESS SERVICES
Your Association Communications
Your association’s member communications, retention and growth are our priority.
It is vital that your association develop a consistent and high quality communications strategy - a communications strategy that would include a print magazine, a digital magazine, website, eNewsletters, tradeshow, conference or convention. These communication touch-points must have consistent branding to help position you as the leading source of information for your members. Business Information Group (BIG) provides the expertise, experience and in house resources to help you achieve this.
Business Information Group (BIG) has been in the magazine publishing business for more than 150 years.
We are 100% Canadian - publishing Canadian magazines for many Canadian industries, markets and associations.
With BIG, you get the experience and resources of an integrated publishing, online and events company that publishes thousands of magazines and newspapers along with more than 2,800 eNewsletters annually as well as hundreds of digital publications and many trade shows, conferences and specialty summits and events. We also manage the single largest list of business contacts in North America with more than 10 million records on file.
We have the ability, drive and expertise to create turn-key communications packages, membership and data management and membership growth opportunities for your association.
Look to us for your one-stop communications and membership management and growth needs
Why use a BIG to look after your association’s marketing, communications and event’s needs?
- We have more than 150 years in magazine publishing
- We are the largest publisher of business-to-business magazines in Canada
- We can provide the greatest non-dues revenue to your association (through advertising, sponsorships, exhibitors)
- Free up your association staff from these responsibilities in order to focus on the association’s business at hand
Print:
We can provide turn-key print publishing services for:
- Magazines
- Directories
- Buyers'' Guides
- Trade Show/Conference & Convention Guides
Click below to view a few examples of association publications, published by BIG:
- Contractor Advantage – English
- Contractor Advantage - French
- ARIDO
- RAIC newsletter
- Gold Medal Magazine
- Rough Construction
- Ideas - 4x/year
- IDC Membership Directory
- Claims Canada
- Claims Annual Directory
- The Ontario Broker
- Pro Painter
- Staples Advantage
- CSCE
We will create a tailored custom publishing arrangement with your association – we do not simply offer a template approach to our custom publishing partnerships.
Our goal is that your communications requirements are handled in a way that best suit your needs and objectives. We can create a turn-key solution for you with minimal association involvement through to a relationship where you may require/prefer day-to-day involvement.
From editorial & design input to stock selection – or not. Our relationship will be established precisely to your needs and preferences. You decide how involved the association would like to be with our team.
Here is a ‘rough’ list of the services we provide and include in our relationship:
- Content development
- Editorial – well research original content
- Writing, editing, cover design
- Art and photography sourcing
- Original researched and written work
- Interviewing sources, proofing written work
- Magazine layout & design
- Pre and post production, printing, circulation, distribution and digital services
- All advertising sales, marketing, communications and promotion – Face-to-face sales calls
- Attending other industry related events to expand advertising base
- eNewsletter and eDirect writing, layout & design and distribution
Online:
- eBlasts - reaching out to members and non-members with important, timely news & information
- eNewsletters - published on a regular basis, eNewsletters are excellent online vehicles to keep members informed
- Digital Magazines - BIG will create online editions of your print publication
- Online Buyers'' Guides - BIG provides a sophisticated Oracle database system to help members search for products or services
- Web Advertising Sales - will help to increase association revenue, handled by experienced online sales people
- Customized Online Communications – we have the flexibility to meet your specific online communication needs
Online communications is an effective and efficient means of staying in touch with members, reaching out to prospective members, promote shows & conferences and other association events and provide member access to online directories of products and services.
Trade Shows, Conferences, Conventions and other Events:
Business Information Group will provide all your trade show, conference, convention and event management needs - from managing all supplier relationships, to sponsorship and booth sales to full event management. We can also customize our involvement to include;
- Strategic planning
- Meeting planning and logistics
- Registration and housing
- Exhibit sales and marketing
- Attendee/Event marketing and promotions
- Advertising and sponsorships sales (show guides)
- Complete event management and on-site operations
- Produce Conference Guides, Show Guides, Delegate Guides etc.
Business Information Group has a dedicated events team that has the experience and expertise to help you manage and host a successful event and generate non-dues revenue.
Other Services:
- Database management systems – we can house your membership data within our Oracle database management system
- Access to our lists for membership growth, event marketing, promotions etc.
- We can produce membership directories (print and/or online)
- Research (proprietary industry research, membership research)
- Marketing & Communications services – we can manage marketing campaigns to help increase/drive membership and renewals
- Build and maintain association websites and other online and digital properties
- Webinar filming & hosting, podcast creation and mobile applications
Business Information Group possesses a host of professional, broadcast ready HD quality video and & filming production capabilities – in-house. We also have a team of online professionals capable of concept, design and execution of websites, webinars, podcasts.
Contact us
today to set up an introductory meeting to establish your association’s needs and how BIG can help you achieve your communications, marketing, publishing and event goals.
Jack Meli
Custom Publishing
jmeli@bizinfogroup.ca
647-823-2300